Email 1

Email Subject Line: A Little Known Way to "Click" With a Potential Affiliate Dear Affiliate Manager, Just about any good salesperson will tell you that in order to make the sale, you have to understand where the potential client is coming from. This is just as true with attracting people to an affiliate program as it is in any other type of selling. Of course, the approach to finding out where the potential affiliate partner is coming from is a little different online. There are no voice inflections to hear, and not facial expressions to note, at least in most cases. So how do you get a handle on what rings the bells of your candidates? First and foremost, you must evaluate which type of sensory input - visual, auditory, or kinesthetic - is the most appealing for the individual. True, everyone relates in all three ways to the world at large, but all people have one primary approach that is the most effective. To make this type of evaluation online, look at the following resources: * Blog posts * Message board posts * Online newsletters Evaluate the verbiage used in these written communications and make note of whether the candidate seems to mention sight, sound, or feeling more. This will provide you with insight into the best approach for your pitch. This predilection to various types of sensory input is the basis for the idea of NLP or Neuro-Linguistic Programming. Basically, this approach simply acknowledges that we all learn by using a different mix of senses. Some people are more attracted to elements they can see. Others learn more quickly based on what they hear. Still others rely on touch and feeling as their primary way of gathering and assimilating information. Remember this term, as you will see it mentioned again in later emails. What you want to do is get a solid handle on the primary way that the individual accepts data and processes it. By doing so, you will be able to develop a presentation that will resonate with persons with each kind of approach to the world. This will help you reach a wider audience and attract many more people to your affiliate program. For more great ideas on clicking with potential affiliates, get your copy of the ebook "Affiliate Boss: Attract and Train Top-Performing Affiliates." You'll be glad you did. http://xxxxxx.affboss.hop.clickbank.net To Your Success, [Name]

Email 3

Subject Line: How To Build Rapport with a Visual-Based Affiliate Dear Affiliate Manager, Did you know that most persons who are skilled at the art of NLP or Neuro-Linguistic Programming claim that the majority of people in the world tend to be primarily visual in the way they relate to the world? That is good new for you, since much of your effort with affiliate marketing will be visual. Creating a strong rapport with visual-based affiliates will mean doing several things consistently: * Using graphics in your communications. These help cause the eye to stop and ponder. * Employing different size fonts in the body of your presentation. Sub-headers or bulleted lists that use a different font will stand out more and make a greater impact. * Don't forget about color. Just like using more than one font, employing different colors help to call attention to important points and keep the visual affiliate connected and interested. * Toss in some pictures. Along with graphics, pictures help to create more visual interest and when placed strategically help to emphasize points in the text. Of course, you can use all these and still lose the attention of the affiliate unless your text has some teeth. Make sure your copy has all the following: * Straightforward and simple sentences. Cut out the fluff. * Facts. Don't make wild claims that any six year old could spot. * Use questions to trigger thought. This often will cause the reader to want to keep going after pausing for a moment to consider the question. * A logical flow of ideas. Each sentence should have a logical connection to the last one, and set the stage for the next sentence. In short, make your presentation factual and interesting by including solid information in the text. Enhance the text with exciting visual elements that grab the attention of the reader and compel him or her to keep reading. By doing this, you will be able to build up a lot of enthusiasm among your visually-based affiliates. For more great ideas on how to connect with and motivate your affiliates, check out the ebook "Affiliate Boss: Attract and Train Top-Performing Affiliates.". This effective tool can help you increase the effectiveness of your network in ways you never thought possible. http://xxxxxx.affboss.hop.clickbank.net To Your Success, [Name]

Email 4

Subject Line: How To Build Rapport with an Auditory-Based Affiliate Dear Affiliate Manager: As mentioned in the previous email, NLP or Neuro-Linguistic Programming is all about understanding how a person relates to and absorbs information from the world at large. By knowing how a person relates to the world, you can develop a presentation for your affiliate program that will speak directly to that individual, even though it also works for a wide range of other people as well. When interacting with a potential or existing affiliate that relates to the world primarily with the use of sound, there are three points to keep in mind: * Sound is your friend. The spoken word rather than the written word will always provide greater impact * The sounds must be pleasing to the ear as well as informative, if you want the information to click. * Sounds can be used to convey all sorts of emotions - enthusiasm, sincerity, confidence, etc. So how do you make use of this information and appeal to an auditory-based affiliate? Here are a few ideas: * Use a soundtrack with your presentation. Sure, you already use words and pictures anyway. Add an audio element that helps bring those words to life by appealing to the ears as well as the eyes. * Use more than one speaker for the audio. Two people taking turns adds variety that will help hold the attention of the listener. * Vary tones, inflections to convey emotions. This also will liven up the audio portion and prevent achieving that dreaded effect of somebody reading off a piece of paper. * Consider some background audio to enhance the voices. A little soft music or a steady beat can do as much as tone and inflection to help set the proper mood. Adding audio elements to your visual presentation will not take away from the quality. In fact, it will enhance the overall impact, even for people who utilize sound as a secondary way of relating to the world. While it may take a little extra effort, the payoff will be well worth it. For more great tips on how to relate to affiliates, pick up a copy of the ebook "Affiliate Boss: Attract and Train Top-Performing Affiliates.". This helpful ebook will give you plenty of ideas you can start using today. http://xxxxxx.affboss.hop.clickbank.net To Your Success, [Name]

Email 5

Subject Line: Jolting Your Affiliates into Action Dear Affiliate Manager, One of the truths of affiliate programs is that not all affiliates produce. This can be the case for two main reasons: * After the initial enthusiasm, something happened to discourage the affiliate, so they quit trying. * The affiliate never got enthusiastic in the first place and let the relationship languish. All too often, the operators of the program simply overlook these affiliates and focus on the ones who are producing revenue. If you are doing this, stop if now! Those non-producing affiliates represent a gold mine and you need to do some digging. The key is to stimulate these inactive affiliates so their interest and enthusiasm are rekindled. Here are some ideas on how to do this: * Canvass your affiliates who have been inactive for the last three months. Use a simple questionnaire that they can fill out in three minutes or less to indicate what they perceive as their main obstacles to working the program. Always include space for the respondent to include more detail if they wish. * Offer short term incentive programs. For example, declare a two to three day period where any orders placed due to the efforts of the affiliate will earn a greater commission. Advertise this for at least a couple of weeks in advance, so the affiliates can start brainstorming ways to reel in some customers and place the orders to best advantage. * Set up a message board. This can help affiliates who feel lost or isolated to develop a sense of being part of a larger working community. * Create and send out motivational emails at least once a week. Include information about promotion ideas, tips on putting together great emails and classified ads, and any other idea that you think would help spur some excitement. Think of it this way - if you could motivate even ten percent of your inactive affiliates to become regular producers, your bottom line would improve a great deal in a short period of time. Why not give it a shot? You have nothing to lose and a lot to gain. For more ideas of motivating your affiliates, check out the ebook "Affiliate Boss: Attract and Train Top-Performing Affiliates." You might find just the right idea to kick-start your own affiliate network. http://xxxxxx.affboss.hop.clickbank.net To Your Success, [Name]

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